Launching a collection of genderless luggage, accessories, footwear and ready-to-wear garments, under the Gucci Circular Line initiative, Creative Director Alessandro Michele remains committed to advocating sustainability through exploring new methods of using and reusing materials so as to extend the products’ life cycle, and ensure our planet’s survival for future generations.

Dubbed ‘Off The Grid’, the collection incorporates recycled, organic, bio-based, and sustainably sourced materials, such as metal-free tanned leather, recycled polyester thread and linings, recycled brass and gold, palladium hardware coating, solvent-free glues, and ECONYL – which refer to regenerated nylon made from nylon offcuts and pre- and post-consumer waste.

Shot and directed by DOX Award-winner, Harmony Korine, Gucci’s latest campaign features an onslaught of unexpected celebrities, including, Academy Award-winning actress Jane Fonda, Grammy award-winning rapper Lil Nas X, record producer and actor Miyavi, environmentalist David de Rothschild, plus singer and music producer King Princess.

Showcasing a “powerful metaphor for the desire to escape conventional life and enjoy the experience of living more Off The Grid”, the campaign is set in a concrete jungle landscape amidst a modern city backdrop, where each cast is depicted to ditch urban life for a greener escape through building and living in a rustic treehouse.

The campaign and its products which are currently live and available for preorder on the official Gucci website, kicked off online through the Gucci App with interactive challenges, themed quizzes, special mobile wallpapers and other social media friendly content.

You May Also Like
Custom Line’s Seriously Stylish Navetta 38

Custom Line’s Seriously Stylish Navetta 38

The Navetta 38 boasts a sleek, commanding exterior profile The January 2024…
6 Chinese Male Celebrities To Follow On Instagram for Style Inspiration

6 Chinese Male Celebrities To Follow On Instagram for Style Inspiration

Jackson Wang as a brand ambassador for Cartier’s new collection. China stands…

Berluti x Bang & Olufsen Collaboration Mixes Artisanal Craft with Sensual Sound

These days, it isn’t enough that a product has cutting-edge features guaranteed…
7 Best Razors for a Close Shave: Stay Smooth in 2024

7 Best Razors for a Close Shave: Stay Smooth in 2024

The best razors are sharp, slick, and will give you the face-taming…