Catch up on the news you may have missed.
Sparitual launches a nail wellness kit
Los Angeles-based nail and body care brand Sparitual launched a new Nail Wellness Collection on February 15, featuring an all-star lineup that includes a cuticle remover and oil, a nail strengthening treatment and a topcoat. The products are all vegan and reflect the beauty industry’s shift toward hand care, health and hygiene. Featuring nourishing ingredients like bamboo extract, bamboo oil and argan oil, there’s never been a better time to give your hands and nails some serious TLC.
Monday haircare makes its Canadian debut
Launching a new haircare collection right before an unsettling global lockdown that upended every aspect of life sounds stressful, but for New Zealand entrepreneur Jaimee Lupton, the timing last March seemed to reiterate the messaging behind her brand, Monday. “Beauty shouldn’t have to cost an arm and a leg,” says Lupton. “We set out to make luxury accessible; given the times, I think that that was very important for people.” Priced at $10 and under, the pastel-pink SLS- and paraben-free line of four in-shower cleansing and conditioning duos sold out within days when it first hit New Zealand and Australian drugstore shelves and has now officially landed at mass-market retailers across Canada. With nourishing and strengthening ingredients such as shea butter, coconut oil, vitamin E and rice protein, the offerings include Gentle for fine and fragile hair, Volume for limp, Smooth for coarse and Moisture for dry. “All our ingredients are fair trade and sustainable; those are huge pillars of our brand and are very important to us,” says Lupton.
Cheekbone Beauty enters the eye category
Canadian Indigenous cosmetics brand Cheekbone Beauty has made a splash with their first eye product launch following the success of the brand’s vegan lipsticks which are made and hand-poured in Canada with sustainably sourced ingredients and housed in biodegradable packaging. On February 19, the brand launched Sustain Eyes, a collection of vegan and gluten-free eyeliner pencils in five shades (black, brown, plum, green and blue). The liners are housed in wood that comes from PEFC Certified protected forests and packaged in plantable seed paper. “Staying connected to our Indigenous roots, Sustain Eyes takes us one step closer to creating beautiful makeup products founded in the pillar of sustainability, bringing awareness to how our actions today will impact the next generations,” says founder Jennifer Harper. “Once you have sharpened the pencil all the way, it’s gone and leaves no trace.”
Tower 28 adds new shades to its cult fave BeachPlease Luminous Tinted Balm offerings
Beauty brand Tower 28 has become a favourite among clean beauty enthusiasts thanks to its gentle formulations, versatile shade offerings and compliance with the National Eczema Association’s ingredient guidelines, ensuring no potential allergens and irritants make their way into the product formulas. This week the brand added three new shade offerings to its BeachPlease Luminous Tinted Balm that can be used on lips, eyes and cheeks. The new shades, After Hours, Rush Hour and Power Hour, were inspired by the colours of the Santa Monica sunset. “These new shade extensions are crowdsourced from our amazing community,” said founder Amy Liu in a statement. “I’m proud to have a highly engaged community and we make a practice of regularly asking them what is missing. They spoke and we listened!”
Benefit’s new They’re Real! Magnet Extreme Mascara is here
Benefit’s biggest launch of the year has arrived and it’s an addition to the brand’s impressive portfolio of mascaras offerings. They’re Real! Magnet Extreme Lengthening Mascara features a brush with a revolutionary magnetically charged core that pulls the magnetic, mineral-enriched formula up and out, beyond the tips of lashes. Its custom-designed zig-zag bristles are strategically positioned to fan out, separate and define lashes. “Beyond the technology and the results, it was still important that we developed a mascara for everyday wear,” says Annie Ford Danielson, Chief Beauty Ambassador of Benefit Cosmetics. “We went through extremely rigorous testing standards for every part of the formulation and went through 78 iterations of the formula. Our biggest claim is that this mascara results in 40% longer lashes.”
Bite Beauty dropped a new liquid liner
A black liquid eyeliner is a beauty bag staple, but trying to find one that’s made from high-quality, clean ingredients is a challenge. Enter: Bite Beauty. Known for its non-toxic, vegan and cruelty-free formulas, Bite’s first-ever liner, Upswing Extreme Longwear Liquid Eyeliner, is made with nourishing passionflower extract and a fruit-derived thickening agent that delivers smooth-glide colour. What’s more: The felt-tip dip applicator is something even eyeliner amateurs can master to swish and flick their way to a flawless cat-eye. Bonus: the pitch-black pigment doesn’t budge once it dries.
