Kendrick Lamar‘s Grammy Award-winning collaborator Rance of 1500 or Nothin’ says rap music produced today is missing some serious must-haves for success.
We spoke to Rance at LAX this week, and while he praised sampling for being the culture’s core creation process, he frowned upon new producers who don’t understand the beats they’re making.
Rance compared the language of music to language in general and producers should learn the basic chords just like one would learn their ABCs but thinks most artists are “playing it safe” at the behest of their record labels.
The veteran musician has been in the studio with other music heavyweights such as Jay-Z, Bruno Mars, Snoop Dogg and Ludacris, so his opinion is more educated than formulated!!!
It’s not just rookies swinging for the low-hanging fruit, either. Missy Elliott pimped out two of her classic records this week … BIA‘s “That Bitch,” which borrows from her 1999 hit “She’s a Bitch,” and new girl group Flo‘s “Fly Girl” single, which updates Missy’s 2002 smash “Work It” were both released.
Rance does point out there are only 12 notes on a piano, so similar sounds are expected but originality should shine through at all costs!!!