It was all smiles as celebrities, models, musicians and entrepreneurs descended to the heart of Bangkok to celebrate the launch of the Jim Thompson Heritage Quarter in Thailand. In a dazzling display of cultural fusion and modern flair, the grand opening was graced by celebrities and punctuated by a fashion showcase of unrivalled creativity, celebrating the new “Beyond Silk” ethos. This destination is now poised to draw visitors from across the globe, setting a new standard for flair and ingenuity in the heart of Thailand.
The spectacular opening saw the attendance of several renowned Thai celebrities, including Pruk “Zee” Panich, Chawarin “Nunew” Perdpiriyawong, Thitiya “Baipor” Jirapornsilp, Jumpol “Off” Adulkittiporn, Atthaphan “Gun” Phunsawat and Vasin “Ko” Assawanarunat. Also among the guests were top management from Central Group, King Power, One Bangkok and Siam Piwat. However, it was the fashion show that formed the centrepiece of the event.
42 captivating looks were unveiled, each establishing a new benchmark for sartorial creativity and sophistication. The Jim Thompson collection showcased a versatile range, bridging the gap between relaxed beachwear and the sophistication of everyday wear for work or travel.
The highlight was the dramatic reveal of the last look – “Look 42” – a testament to the enduring innovation, artistry, and heritage that Jim Thompson is celebrated for. The show’s pinnacle look paid homage to regal sophistication with the Ikat Silk/Metallic Jacquard Gown, inspired by Her Majesty Queen Sirikit’s iconic Thai silk gown. The showstopper gown was a masterful rendition of Jim Thompson’s exquisite metallic and golden silk fabrics, offering a modern take on Thai tradition for the discerning aesthete. Accompanying the fashion show was an artful selection of songs which chronicled the company’s journey since the 1950s — each emblematic of its era, deeply connected to key moments in the brand’s history and to its founder, Mr. Thompson.
Read More: Jim Thompson Solidifies Brand Expansion Plans into Asia With Bangkok Grand Opening
Frank Cancelloni, Group CEO at Jim Thompson, reflected on the event’s success, stating, “The grand opening of the Jim Thompson Heritage Quarter was a celebration of our heritage and a declaration of our future. It represents a pivotal moment as we embark on our mission to become Asia’s first iconic global lifestyle brand. We are proud to showcase Thailand’s rich cultural tapestry to the world through our diverse offerings.
Read More: Jim Thompson Debuts the Jim Thompson Heritage Quarter
Culinary artistry was at the forefront with a menu designed by the executive chef of Jim Thompson, A Thai Restaurant offering an array of signature dishes. The O.S.S. Bar showcased its celebrated mixologists with meticulously crafted drinks. These unique epicurean experiences not only showcased the brand’s unwavering dedication to delivering exquisite dining experience but also set the stage for an unforgettable after party held at The Moonlight Hall, featuring a line-up of DJs and the admired Thai band – Nisatiwa.
This was instrumental as the culinary landscape at Jim Thompson Heritage Quarter promises to become a food connoisseur’s paradise. Jim Thompson, A Thai Restaurant, has undergone a vibrant transformation, aiming to become a cornerstone of modern Thai cuisine with its creative menu offering an inventive twist to classic flavours through an enticing à la carte menu.
Read More: Binance NFT celebrates Elephant Day with inaugural Jim Thompson NFTs
This new lifestyle quarter provides a dynamic space where history, art, culture, cuisine and retail experience converge, reflecting Jim Thompson’s vision of crafting a global destination that celebrates the essence of Thai heritage and modernity.
The success of Jim Thompson Heritage Quarter’s grand opening has set the stage for the brand to continue its evolution as a leader in the global lifestyle sector with this new venture as a vibrant lifestyle destination, drawing both international and domestic tourists to the heart of Thailand.
For more the lastest in luxury and business, click here.
