Saint Laurent’s Tan Lines By Anthony Vaccarello


Anja Rubik is photographed carrying the Le 5 À 7 Supple Baby.

What is the purpose of a fashion campaign if not to sell? Every season sees a brand’s “seasonal push” towards a key bag, but it also serves as a means to define and reinforce the brand’s identity, capture the cultural zeitgeist, and engage consumers on an emotional level. Beyond going viral on social media, the ability to “sell” both in terms of physical luxury pieces and a compelling narrative is imperative to the campaign’s success. Enter Saint Laurent’s “Tan Lines” By Anthony Vaccarello. Under the creative direction of Anthony Vaccarello, photographer Henrik Purienne captures the heat of summer in a series of titillating visuals.

Read More: Saint Laurent Rive Droite Exhibits Works by Photographer James Barnor

Saint Laurent’s Tan Lines photographed by Henrik Purienne

Immediately the viewer is greeted with the amalgamation of frisson and fashion as Saint Laurent’s seasonal releases are photographed alongside a female protagonist who has spent languishing hours by the pool, tanning on a tennis court, or playing dress up to the sound of old cassette tapes. Effervescent and ethereal, she embodies a carefree elegance that blurs the lines between fantasy and reality, inviting the spectator into a world where style, travel, and luxury intertwine seamlessly. 

Read More: Saint Laurent Debuts Film Production Arm

Saint Laurent’s Tan Lines photographed by Henrik Purienne

The series features an exclusive selection of accessories and lifestyle products, including new Saint Laurent Rive Droite collaborations such as an exclusive bicycle developed with Californian specialist Micargi, a star pattern tennis racket and matching tennis balls by Wilson, and a unique chromed motorcycle helmet by the English luxury brand Hedon. Both the bicycle and helmet will be available from August 1.

Read More: Saint Laurent’s Largest Store Reinforces Brand Direction

Saint Laurent’s Tan Lines photographed by Henrik Purienne

Henrik Purienne beautifully captures the sun’s “scorching” rays, juxtaposed with a play of light and shadow as the campaign’s characters hide and emerge, seemingly whiling away the endless-seeming days in anticipation of what the evening will bring. The campaign successfully delivers desire, escapism, and artistic expression in one. The Saint Laurent ready-to-wear bags and accessories shine all the while presented in an elegantly provocative way.

The series of visuals sees Anthony Vaccarello’s artistic and creative direction come into play. As Kering aptly describes, Vaccarello has affirmed his sharp, 360-degree vision for Saint Laurent since his appointment in 2016. Saint Laurent’s Tan Lines is a further extension of Vaccarello mastering the maison’s dynamics, “developing an all-round vision, bringing Saint Laurent into the future”.

Read More: Saint Laurent Rive Droite Showcases Artist Laurent Pernot’s Pastel-Hued Artworks

For more on the latest in luxury fashion and art reads, click here.



View Original Source Here

You May Also Like
EVERYDAY CARRY: Writer

EVERYDAY CARRY: Writer

Velasca Pocket Square | $60 Tudor Black Bay GMT | $4520 Montblanc…

Bell & Ross Only Watch 21 Cyber Skull Sapphire

Image: Bell & Ross Since it began in 2005, Only Watch has…
Northrop & Johnson Brings Wide Line-Up to Monaco

Northrop & Johnson Brings Wide Line-Up to Monaco

Sanlorenzo SL120 Asymmetric superyacht, Blue Angel Among the vessels brought to this year’s…
Relic Watches Review: Everything You Need To Know About Fossil’s “Plan B” Watches

Relic Watches Review: Everything You Need To Know About Fossil’s “Plan B” Watches

Relic watches are the brainchild of the famous Fossil Group. They have…