As the cannabis industry continues to grow, it has attracted the attention of celebrities who are leveraging their high profiles and business acumen to start cannabis businesses.
These musicians, actors, and other celebrities are not only offering high-quality cannabis products. They’re also helping to destigmatise the use of cannabis by making it mainstream.
Let’s look at five celebrities whose brands are making waves.
Seth Rogen – Houseplant
Seth Rogen is well-known for his comedic roles in films like “Pineapple Express”, a movie that cemented his status as a cannabis enthusiast. In 2019, Rogen cofounded the cannabis lifestyle brand Houseplant with his longtime writing partner Evan Goldberg.
Houseplant offers a selection of cannabis flower, pre-rolls, and accessories. Rogen’s love for design is evident in the sleek, modern packaging and in such home products as lighters and ashtrays. His approach to cannabis emphasizes the importance of lifestyle, art, and enjoyment.
Jay-Z – Monogram
In 2020, Jay-Z, one of the most successful and influential hip-hop artists of all time, established Monogram, a provider of premium cannabis products and a luxury cannabis experience: “the good life, redefined.”
Monogram offers meticulously grown and hand-finished cannabis products, including high-quality flower, pre-rolls, and edibles.
Bella Thorne – Forbidden Flowers
Actress and singer Bella Thorne ventured into the cannabis market in 2019 with Forbidden Flowers, a brand created in partnership with Glass House Farms. Forbidden Flowers promotes cannabis as a means of fostering creativity, relaxation, and self-expression.
Having openly discussed how she herself has used cannabis to relieve stress and improve mental health, Thorne aligns her brand with themes of wellness and holistic healing.
Curren$y – Jet Life THC
New Orleans-based rapper Curren$y is known for his prolific music and for his longtime connection to cannabis culture. He has crafted many songs about his affinity for cannabis, and in 2024 he launched Jet Life THC in partnership with Crescent Canna.
Curren$y’s cannabis line features hemp-derived THC gummies and drinks, including the incredibly popular Jet Life 50 mg THC Soda, which he calls “the highest level of refreshment.” Because these products are hemp-derived, they’re available for adults throughout the country to buy and enjoy.
Martha Stewart – Martha Stewart CBD
Martha Stewart’s perhaps surprising partnership with Canopy Growth in 2020 established her as a major figure in the CBD market.
Martha Steward CBD highlights the potential of CBD to relieve stress and improve sleep and overall health. “I’ve found that CBD supplements are a simple way to enhance my own health and wellness,” she says, “especially when it comes to managing the stresses of daily life.”
Stewart’s sponsorship has helped make cannabis products more acceptable in the eyes of an audience who might otherwise hesitate to give them a try.
The Growing Influence of Celebrity Cannabis Brands
Celebrity cannabis brands often use personal narratives to pitch high-quality products, making cannabis more approachable.
People often look to celebrities to define what’s mainstream, so when those celebrities advise the use of cannabis and get involved in the cannabis industry, more and more people see cannabis products as legitimate and normal.
Celebrities are making a mark in the industry and helping to shape the future of cannabis consumption.
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