The Dual Appeal of Winter Fashion


Luxury winter collections redefine alpine wear by merging technical excellence with high-end aesthetics, setting a new benchmark for elegance both on and off the slopes. Brands like Louis Vuitton, Tod’s, ZEGNA, and Gucci are embracing the duality of winter style — balancing functional innovation with opulent craftsmanship.

From Louis Vuitton’s sleek Monogram Miroir accessories and versatile ski-ready ensembles to ZEGNA’s Oasi Cashmere ski suits and Triple Stitch Vetta shoes, these collections showcase winter fashion as a sophisticated art form. Tod’s reimagines alpine essentials with shearling-lined Gommino boots, while Gucci captures the festive spirit with knitwear and metallic accents designed for serene mountain retreats. These offerings highlight the seamless transition between high-performance gear and après-ski sophistication, perfect for both alpine adventures and urban settings.

Louis Vuitton’s 2024 LV Ski Collection

Louis Vuitton’s latest LV SKI collection blends alpine performance with high-end elegance, offering everything from practical sportswear to sophisticated après-ski looks. Designed for both slopes and resort settings, the collection strikes a perfect balance between style and functionality. The range features body-hugging base layers, plush fleece, and ribbed cashmere knits, all offering warmth while maintaining a refined silhouette. Versatile leggings or jeans are paired with knee-high shearling boots, while all-weather nylon outerwear such as gilets and puffer jackets offer protection against the elements, with quilted detailing that recalls the iconic malletage finish found within Louis Vuitton trunks.

Shearling also appears in the accessories collection, including the return of the Cozygram and a Monogram Carryall crafted from suede and shearling. The LV Snow range — featuring the OnTheGo and Keepall bags in gradient silver Monogram nylon — makes a striking winter statement. The Coussin bag comes in new gradient shades, reflecting the ready-to-wear collection’s print. The Monogram Miroir collection revisits Louis Vuitton’s exploration of reflective surfaces, recalling the metal trunks of 1892 and the silver bags of the early 2000s. The glossy Monogram Miroir treatment — embossed with the LV Monogram — creates a retro-futuristic effect across the Alma, Loop, and Pochette Twin bags. With accessories like furry accents and streamlined goggles, the LV SKI collection offers an expansive wardrobe, perfect for a variety of winter occasions. Imbued with Louis Vuitton’s signature spirit of travel, the collection is designed to be worn throughout the season, transitioning seamlessly into spring.

Tod’s Holiday Collection 2024

Tod’s latest Holiday collection effortlessly merges luxury with practicality, exemplifying the evolving appeal of winter fashion. As ski resorts become key destinations for high-end winter wardrobes, Tod’s designs combine technical sophistication with refined aesthetics, crafting pieces that work both on and off the slopes. This season, the brand introduces an elevated take on alpine wear that balances technical innovation with timeless Italian craftsmanship. The collection seamlessly bridges the gap between functional winter gear and stylish resort attire, offering versatile pieces designed to thrive in both active and après-ski settings.

Classic pieces like the Gommino loafers and Winter Gommino boots are reimagined for the season, combining luxury leathers with plush shearling to deliver a refined yet practical winter wardrobe. These pieces are designed for more than just the slopes — they capture the essence of mountain resort life, offering stylish, comfortable footwear for everything from a casual stroll to an après-ski gathering.

The collection also showcases Tod’s ability to elevate everyday essentials with thoughtful detailing. T Vintage sneakers — crafted in soft fur — add a playful yet sophisticated twist to classic silhouettes, while the brand’s attention to quality ensures that each piece combines luxury with functionality. Whether layered for warmth or worn as statement pieces, these designs meet the season’s demands without sacrificing style. By fusing high-performance elements with the brand’s renowned aesthetic, Tod’s is redefining winter fashion as a seamless blend of technical wear and sophisticated leisure. With each piece thoughtfully designed for both elegance and comfort, the collection captures the dual appeal of winter fashion, where form and function coexist effortlessly.

Ferragamo’s Winter Collection

Ferragamo’s latest selection of winter accessories effortlessly combines refined design with functionality, offering elevated pieces perfect for both alpine adventures and relaxed resort settings. The brand’s dedication to exceptional craftsmanship is evident in each item, providing luxurious options that marry practicality with sophisticated style. For womenwear, the signature Hug bag takes centre stage, featuring a suede lining enhanced with merino edges, while the mini version boasts soft merino and calfskin handles with gold Gancini buckles, contrasting elegantly with its natural tones. The cotton ribbon shoulder strap adds versatility, allowing it to be worn by hand or over the shoulder.

Ferragamo also nods to its heritage with ballet flats inspired by a 1950s design for Audrey Hepburn, featuring soft shearling uppers, tassel straps, and side buttons engraved with the Ferragamo logo. Meanwhile, for colder days, a soft calfskin boot with a Gancini buckle strap and a lightweight sole designed from an archival 1938 model combines classic design with modern functionality.

For menswear on the other hand, the collection includes sleek Chelsea boots crafted from smooth abrasivated calfskin with ultralight rubber soles, embossed with the Gancini symbol, alongside a sophisticated duffle bag in technical canvas. The collection also sees the embossed Gancini backpack — made from durable hammered calfskin. Complementing the accessories are fluffy scarves in wool and alpaca, emblazoned with the Venna logo.

Montblanc Happy Holidays Capsule Collection

This holiday season, Montblanc unveils its Happy Holidays capsule, inspired by the grandeur of Mont Blanc itself. The collection evokes the beauty of snow-covered peaks and includes a selection of pieces that offer both style and practicality for winter journeys. The Tote Bag, Cabin Size #MY4810 Trolley, and Pouch showcase refined black embroidery depicting a lively winter scene, reminiscent of ink on paper. Finished with leather details inspired by the nib of a fountain pen, these accessories marry luxury with utility, making them ideal for the modern traveller. The #MY4810 Trolley, designed in ivory polycarbonate, not only ensures efficient packing but adds a touch of winter charm to any getaway. For alpine pursuits, Montblanc introduces the Rectangular Ski Mask, a functional yet stylish piece. The photochromatic lenses adapt to changing weather conditions, while the jacquard headband, adorned with the Montblanc logo, offers comfort and durability on the slopes. Rubber details inside the mask ensure a snug fit, balancing style with practicality for winter adventures. In line with the trend of luxury winter fashion, where technical design meets elevated aesthetics, Montblanc’s winter accessories and capsule collections epitomise this fusion, ideal for both winter escapes and everyday elegance.

In addition to winter accessories, Montblanc’s writing instruments, such as the Meisterstück Gold-Coated 149 fountain pen and the StarWalker Doué, continue to reflect the brand’s commitment to timeless luxury. The Meisterstück — with its rich black precious resin and solid gold nib — is a symbol of craftsmanship and sophistication. Meanwhile, the StarWalker Doué — with its platinum-coated fittings and blue translucent dome emblem — channels the spirit of exploration and innovation, making it an ideal gift for the Christmas season.

Gucci Gift Campaign — Chapter 2: To the Mountains

Gucci’s latest campaign for the holidays — conceived by Creative Director Sabato De Sarno — captures the essence of togetherness through the act of gifting. Unfolding over four chapters, the campaign explores the deep connections formed during shared experiences, where meaningful gifts transcend their material form. The story highlights the joy of giving and receiving, set against a backdrop of intimate celebrations and winter escapes.

In the second chapter, “To the Mountains,” the campaign takes us to a snowy retreat, where a group of friends and loved ones escape the hustle and bustle of the season to embrace the quiet beauty of the mountains. Amidst this serene setting, the focus shifts to connection, with Gucci’s latest collections offering both style and comfort for such winter getaways. Kendall Jenner, draped in GG Monogram outerwear, epitomises winter elegance, while Jannik Sinner brings a laid-back, yet sophisticated, touch in logo-embellished knitwear paired with a metallic silver Gucci duffle. Kendall Jenner’s shimmering GG Monogram outerwear, paired with the brand’s signature GG Emblem and GG Marmont handbags, demonstrates the brand’s effortless blend of functionality and refined winter elegance. Knitwear crafted for both warmth and style merges effortlessly with metallic accents that capture the festive spirit of winter adventures. Gucci’s emphasis on comfortable, elevated fashion pieces underscores the trend of luxury brands integrating technicality into their collections — proving that winter fashion can be as functional as it is fashionable. Accessories like the GG Emblem and GG Marmont handbags complete the looks, seamlessly blending high fashion with the practicality of winter travel. The chapter also features heartwarming family moments, where models Kirsty and Violet Hume are captured in a touching mother-daughter scene, further elevating the narrative of love and connection that defines this festive season.

ZEGNA Luxury Outdoor Collection

Just in time for the holiday season, ZEGNA has introduced its Winter 2024 Luxury Outdoor collection — a blend of performance-driven design and elevated aesthetics, offering key pieces in Oasi Cashmere and fresh colourways of the Triple Stitch Vetta shoes. This collection marks a more active expression of ZEGNA’s Luxury Leisurewear, drawing inspiration from the dual worlds of Oasi Zegna—skiing and après-ski. With a versatile aesthetic that transitions seamlessly between the mountains and urban environments, the collection brings together technical functionality and luxurious materials to cater to both alpine adventures and city life.

The star of the collection is once again Oasi Cashmere, featuring three standout ski suits — a lightly padded Oasi Cashmere option, a technical wool suit with three layers, and a groundbreaking Cashco corduroy ski suit that blends high-performance function with luxurious fabric. Elevating winter outerwear, the down jackets are crafted with corduroy Cashco and knitted Oasi Cashmere, while hybrid knitwear and jersey underpinnings add depth for improved layering. The collection also integrates winter-themed jacquard patterns and monochromatic graphics, extending to accessories like hats and scarves, creating a cohesive look that effortlessly bridges mountain retreats with urban style.

The Triple Stitch Vetta Shoe complements the collection with its rugged elegance, designed for both outdoor activities and relaxed city life. Featuring a “VIBRAM ARCTIC GRIP” sole for superior traction in icy conditions, this hybrid shoe is inspired by the trails of Oasi Zegna and combines technical design with ZEGNA’s hallmark craftsmanship. The shoe is equipped with a removable footbed and Sanitised antimicrobial technology, offering maximum comfort and freshness, making it the ideal footwear for the winter season.

Celine’s Apres Ski Collection

Celine’s winter collection brings a sleek and modern edge to alpine wear, blending technical innovation with the brand’s iconic minimalist design. The standout ski parka, crafted in shiny technical ripstop fabric, features a loose fit, high neck with an adjustable drawstring hood, and practical elements like multiple zipped pockets, engraved snap buttons, and side zips for flexibility. The Celine print adds a signature touch, while the polyester filling ensures warmth without compromising style. Complementing the parka are the Celine ski pants, made from technical nylon ripstop fabric, offering a loose fit and functional details like jacquard branding on the waistband, side leg pockets, and a secure zip-and-snap closure. These pieces combine performance-ready functionality with the refined aesthetics of Italian craftsmanship. Completing the look, the Celine ski mask provides both style and protection, featuring an injected nylon frame, smoke lenses with UVA/UVB protection, and an adjustable band embroidered with the Celine signature. Together, these pieces redefine slope-side sophistication, with a seamless blend of form and function.

Moncler Grenoble Skiwear & Knitwear

Moncler juxtaposes technical skiwear with luxurious knitwear, showcasing the versatility and sophistication of modern winter fashion. The Cerro GORE-TEX ski jacket exemplifies high-performance outerwear, tailored for alpine pursuits with its wind and waterproof GORE-TEX fabric that ensures complete weather protection while remaining breathable. Equipped with Primaloft Gold Insulation, heat-sealed seams, a powder skirt, and a RECCO reflector, the jacket is designed to provide optimal warmth and safety on the slopes. Presented during the autumn/winter ’24 fashion show in the Alps, it stands as a testament to the fusion of technical innovation and elevated design.

Contrasting this technical marvel is Moncler’s embroidered mohair and wool jumper, offering a softer, more intimate approach to winter luxury. Crafted from a plush mohair and wool blend, the heavy knit features hand-embroidered crystals that add a touch of opulence. With its brioche stitch back, cable rib knit, and polo neck, this jumper seamlessly transitions from city streets to cosy chalets. Together, these pieces highlight the duality of luxury winter fashion — where performance-driven skiwear meets the refined comfort of artisanal knitwear

Read More: Luxury Brands Leverage Personalised Offerings For Product Differentiation

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