A. Lange & Söhne Gallops Into the Lunar New Year With Festive Campaign

The Year of the Horse is traditionally associated with renewal, momentum and progress — values that resonate deeply with A. Lange & Söhne. From its home in Saxony, the German manufacture has long approached watchmaking as a disciplined pursuit of precision by way of uniting technical mastery with enduring design. As the Lunar New Year turns the calendar forward, LUXUO reflects on these A. Lange & Söhne timepieces that mirror the values of the Chinese zodiac as a striding affirmation of progress guided by discipline. Whether expressed through the architectural balance of the LANGE 1, the classical purity of the 1815 or the mechanical audacity of the ZEITWERK Date, A. Lange & Söhne continues to measure time not only in seconds, but in generations.

Few watches capture the identity of A. Lange & Söhne as distinctly as the LANGE 1. In its Daymatic interpretation — housed in 750 honey gold — the design’s characteristic off-centre dial layout remains immediately recognisable with its dynamic asymmetry and compositional balance. The asymmetrical display — anchored by the brand’s signature outsize date — is carefully proportioned to create its signature visual rhythm that has defined the collection since its debut. The LANGE 1 Daymatic distinguishes itself with automatic winding, transforming the energy of motion into a steady progression of time underscoring Lange’s philosophy that mechanics should serve both refinement with everyday practicality.

Lange 1 Daymatic in Honeygold and Little Lange 1 in Pink Gold

Alongside it, the Little Lange 1 in 750 pink gold offers the same architectural dial language in a more compact 36.8mm case. While differing in scale and tone, both watches maintain the same disciplined geometry and technical integrity. Together, they demonstrate the flexibility of the LANGE 1 concept — a design that adapts without compromising on its core identity.

1815 family embodies the A. Lange & Söhne’s historical roots, updating it with a contemporary Saxon design. Inspired by Ferdinand Adolph Lange’s pocket watches, the 1815 in pink gold draws upon traditional watchmaking codes with a clean and crisp layout. Its 34mm case frames a blue dial punctuated by railway-track minute markers and Arabic numerals — hallmarks of 19th-century precision timekeeping. The three-hand configuration reinforces legibility, while the carefully arranged numerals at the cardinal points lend the dial a sense of cadence and order.

The markings at 3, 6, 9 and 12 o’clock are an allusion to hoofprints on the minute track, evoking the image of a horse galloping along the rails as time passes. In the context of the Lunar New Year — particularly the Year of the Horse — this rhythmic progression of markers around the minute track subtly evokes motion and continuity.

At the more experimental end of the spectrum lies the ZEITWERK Date in pink gold. With a 44.2 mm case diameter, this reimagines mechanical timekeeping through a digitally displayed format.

Unlike conventional analogue displays, the ZEITWERK presents hours and minutes through precisely jumping numerals. These discs switch instantaneously — a process that occurs 1,440 times each day — culminating in a coordinated midnight transition from 31 to 1 on the date display. Such choreography demands carefully regulated energy delivery, ensuring that every change occurs with consistency and accuracy.

The watch exemplifies Lange’s engineering philosophy that complexity must remain controlled. Even while challenging traditional display norms, the ZEITWERK Date upholds the brand’s commitment to mechanical integrity and disciplined execution.

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