Founded in Chongqing, China in 2018 and backed by Changan Automobile and giant Chinese battery maker, CATL, AVATR Technology was built on the ethos of exploring future-oriented humanised mobility and creating an intelligent user experience. AVATR — inspired by “avatar” — aims to enable every user to create another self in an intelligent parallel world, becoming “your most emotionally intelligent companion”. Enter the AVATR 012 — a one-of-a-kind luxury automotive experience that sees the best of European fashion merge with China’s Electric Vehicle (EV) technology.
Unveiling the AVATR 012
Co-developed with Kim Jones, creative director of Dior Men and artistic director of Fendi Women’s, the AVATR 012 is a limited-edition masterpiece that represents a new era of luxury in the automotive industry. Succeeding the AVATR 011 — a collaboration with 1017 ALYX 9SM co-founder, Matthew M. Williams — the AVATR 012 also comes in limited edition models that merge high-fashion aesthetics with advanced automotive engineering. The exclusivity of this new luxury car exemplifies AVATR’s commitment to pushing the boundaries of luxury in the electric vehicle market.
AVATR’s Design Philosophy
The AVATR 012 is the physical embodiment of AVATR’s ethos to be a user-centric premium brand, where every detail is meticulously crafted to provide the ultimate futuristic luxury experience. The AVATR 012’s four-seat configuration combines long-standing craftsmanship with a futuristic design, offering a spacious and comfortable cabin enhanced by graphene heating technology for optimal health benefits. The use of sustainable Nappa vegetable-tanned leather with fine stitching throughout the interior adds to the vehicle’s luxurious feel.
Innovative technology is seamlessly integrated as the interior’s starry sky ceiling — featuring 64-colour patterns and ambient lighting — creates a romantic and customisable atmosphere while the nano water ion generator ensures a fresh and clean environment. The 21-inch forged wheels — designed with a unique hollow structure — offer both lightweight performance and a futuristic aesthetic, reflecting the vehicle’s blend of movement. The high-gloss polished finish references the liquid silver exterior colour and completes the car’s aesthetic elegance.
Kim Jones’s Inspiration
AVATR 012’s aesthetic design was heavily inspired by Kim Jones’ home. First, the car’s liquid silver exterior reflects the bold architecture of Kim Jones’ residence, showcasing a bright metallic lustre with a silky, flowing texture that exudes dynamism. Next, the interior’s colours were also inspired by Kim Jones’ architectural influences and personal design language. The luxury vehicle’s sophisticated blend of ivory-white and brown tones echoes the designer’s own living space and signature fashion pieces.
Kim Jones commented on the collaboration saying, “This is my first time working on a car — a project that challenged me to translate the luxury I’m accustomed to into automotive design. The AVATR 012 is inspired by my home, an extension of my personality, and a reflection of the lifestyle I live. This car is not just a mode of transport; it is a personal statement”.
The limited edition AVATR 012 sits at the intersection of art, fashion, and technology. The AVATR 012 is not just a car; it is the culmination of the user’s aspirations and is the harmonious blend of flowing lines, sophisticated materials, and cutting-edge technology that together create a timeless work of art.
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