Virgil Abloh,artistic director of Louis Vuitton’s men’s wear collection

Raising more than a few eyebrows, Louis Vuitton’s unexpected decision to discard the industry’s traditional Men’s fashion calendar, has left the brand’s latest Spring/Summer 2021 collection – seasonless.

Fall/Winter 2020

Dubbed, “Message in a Bottle”, the all-new collection is expected to unveil through a series of digital and physical runway shows. Teasing a short film to be aired at the Paris Digital Fashion Week, Louis Vuitton incorporates live-action and animation to detail a fictional story of friendship, titled, “Zoooom with Friends”.

Fall/Winter 2020

Scheduling shows at venues across the world, brand enthusiasts can anticipate an extensive list of cities to be revealed soon, as the collection expectedly debuts in Shanghai on August 6, with a new sustainability initiative, alongside looks crafted using recycled materials, and outfits previously seen on the brand’s Fall/Winter 2020 runway.

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