John Pasquale and the Soho Nation


The Soho (acronym for South Houston) community of Manhattan is the apotheosis of NY’s grace and swagger and more exhilarating than the most severe sunset or breathtaking sunrise. It’s boutique shops and trendy restaurants make the neighborhood one of the most popular in New York City. Neighboring areas include Little Italy to the east, Tribeca to the south and the west village to the north.

Soho Is forever evolving. During the 70’s the buildings were transformed into lofts and it became the up-and-coming area for artists. You can find art galleries, antiques and many hip attractions.

As one of the most commercially friendly and in demand markets, Pep Real Estate is clearly the go-to place to secure an ideal property for your needs. Located at 51 Wooster Street (3rd floor), Pep Real Estate is a full-service real estate management company. John Pasquale spearheads the farm which provides the following services: sales and leasing of rental stores, offices lofts and condos as well as restaurants and nightclubs. They also supply event planning and consulting for short-term needs.

According to owner John Pasquale, “There is no other Soho real estate firm that provides such a wide array of services which is why we chose the name property enhancement programs for our company.” It is the reason we have been able to operate at full throttle” according to co-owner Ronald Pasquale. The firm is staffed with seasoned and accomplished real estate professionals who are trained to provide all the necessary help to our customers whether it’s a landlord, tenant, buyers or sellers.

John Pasquale is a licensed real estate broker and commercial real estate guru as well as an ethical businessman, a confident entrepreneur and benevolent philanthropist. Born and raised in New York he is passionate about entertainment and charitable nonprofit organizations. In fact he is the founder of the “Let Me Help, Inc” foundation, an organization with a mission “ to spread music, joy and illumination to the human soul and spirit while helping others.”

With New York recovering from the pandemic, the future looks bright for the Real Estate market especially in the Soho neighborhood. For more information, please check the Pep Real Estate web site….

The Official Website for Pep Real Estate may be found at

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