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An employee arranges beauty product gift boxes displayed for sale at a Wal-Mart Stores Inc. location in Los Angeles, California.
Patrick T. Fallon | Bloomberg | Getty Images

Walmart said Tuesday it is raising its minimum wage for store employees to $14 an hour, representing a roughly 17% jump for the workers who stock shelves and cater to customers.

Starting in early March, store employees will make between $14 and $19 an hour. They currently earn between $12 and $18 an hour, according to Walmart spokeswoman Anne Hatfield.

With the move, the retailer’s U.S. average hourly wage is expected to be more than $17.50, Walmart U.S. CEO John Furner said in an employeewide memo Tuesday. That’s an increase from an average of $17 an hour.

About 340,000 store employees will get a raise because of the move, Hatfield said. That amounts to a pay increase for roughly 21% of Walmart’s 1.6 million employees.

The retail giant, which is the country’s largest private employer, is hiking pay at an interesting moment. Weaker retail sales trends have prompted companies, including Macy’s and Lululemon, to recently warn investors about a tougher year ahead. Some economists are calling for a recession amid persistent inflation and shifting consumer habits.

Prominent tech companies, media organizations and banks, including Google, Amazon and Goldman Sachs, have laid off thousands of employees and set off alarm bells. Still, the jobs market has remained strong. Nonfarm payroll growth slowed slightly in December, but was better than expected. And the number of Americans filing new claims for unemployment benefits fell last week.

So far, retailers have largely avoided job cuts. Instead, they continue to grapple with a tight labor market. And they have a workforce that, like other Americans, is feeling the pinch from pricier food, electricity and more.

Retail, compared with other industries, tends to have higher churn than other industries — which allows employers to manage their head count by slowing the backfilling of jobs, said Gregory Daco, chief economist at EY Parthenon, the global strategy consulting arm of Ernst & Young.

Yet he said retailers may also be planning cautiously. For the past 18 months, they have had to work harder to recruit and retain workers. If they lose too many employees, he said, hiring and training new employees can be costly.

“Any retailer is going to have to think carefully and think twice about laying off a good share of their workforce,” he said.

In Walmart’s employee memo, Furner said the wage hike will be part of many employees’ annual increases. Some of those pay increases will also go toward store employees who work in parts of the country where the labor market is more competitive, the company said.

Walmart is sweetening other perks to attract and retain employees, too. Furner said the company is adding more college degrees and certificates to its Live Better U program, which covers tuition and fees for part- and full-time workers. It is also creating more high-paid roles at its auto care centers and recruiting employees to become truck drivers, a job that can pay up to $110,000 in the first year. 

The wage hike lifts Walmart’s average pay to around the industry average, but it remains below several other major retailers, according to Just Capital, which partners with CNBC on an annual ranking of America’s largest publicly traded companies on issues that reflect priorities of the American public.

Target, Amazon and Best Buy have all raised their minimum wages to $15 an hour. Amazon and Target, however, were behind Walmart in rolling out their own debt-free college degree programs in 2021.

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