Over the past few weeks, we’ve covered a slew of streetwear brands including Fear Of God, Supreme, Chrome Hearts, Stüssy, Air Jordan, The North Face and more. Today, we’re discussing one of the most coveted brands on the streetwear market: Anti Social Social Club.
Anti Social Social Club erupted onto the scene in 2015, launched by Neek Lurk who at the time was the Social Media and Brand Marketing Director for Stüssy. While Lurk never really sought to conquer the streetwear market, Anti Social Social Club soared to popularity tackling mental health and depression. Even the brand’s Instagram bio reads “Self Doubts”.
In an interview with Vice, Lurk said he was surprised with the reception when he sold Anti Social Social Club tees on social media. “I photoshopped an Anti Social Social Club t-shirt and when I posted it, people bought them – 12 of them. I was like, ‘Oh, cool. I can make shit. I can just make these 12 at least.’” he said. “That’s what I’ve been doing since high school: making things and selling them. But never this big. Now it’s a whole different beast.”
According to Lurk, the products that launched the brand into popularity were hats. He says basic hats with the logo on the side were responsible for the brands success. “I made one Anti Social Social Club hat and everything that’s happened since has been because of it,” he shared.
Since its launch, Anti Social Social Club has garnered fans from all over the world — even famous ones. These days, the brand counts Kanye West, Kim Kardashian, and Korean idols BTS as fans.
As with the other brands we’ve covered thus far, Anti Social Social Club has had its fair share of collaborations too — however, the brands Lurk has worked with may not be what you might expect. These include Honda, Hello Kitty and more. Here are some of our favourites:
Honda
Quite possibly the most unexpected of the lot, this collection was extremely popular with fans. The collection with the legacy Japanese car maker comprised a hoodie, a t-shirt and a cap, each emblazoned with the brand’s “H” logo as well as the Anti Social Social Club branding. The standout from this collection is a black hoodie with a white and red “Type R” logo — a nod to the 2019 Honda Civic Type R which had just been revealed at the time.
Comme des Garcons
In 2018, Comme des Garcons teamed up with Anti Social Social Club to create buzz for its first online-only brand CdG. The collaboration brought about numerous t-shirt designs — all of which were based on clean white tees.
Hello Kitty
The unexpected collab, which was expectedly pink was extremely well received by fans. For the collection, Anti Social Social Club designed a range of products comprising hoodies, t-shirts, and caps. The collection featured the iconic Hello Kitty logo as well as Anti Social Social Club’s branding.
BTS
As Anti Social Social Club fans themselves, it’s no real surprise that BTS did a collaboration with the brand. For this capsule collection, the Korean band designed cartoon characters that were then printed unto various pieces. The collection, that was also in collaboration with Line Friends, consisted of almost 50 pieces including hats, t-shirts and hoodies.
BAPE
One of the most coveted collabs Anti Social Social Club has done, this third collection with BAPE was released in 2020. Featuring Anti Social Social Club’s signature text graphics as well as BAPE’s ‘First Camo’ pattern, the capsule comprised an interesting colour palette. With products ranging from muted tan, brown and green shades to brighter pink and blue hues, this collection had a little bit of everything. The colour palette was available across a majority of the products, ranging from hoodies to t-shirts.
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