When I first saw Parachute: Subversive Design and Street Fashion, I didn’t think I was familiar with the Montreal-based brand, which was founded by American architect Harry Parnass and British designer Nicola Pelly in the late 1970s. But after spending only a few minutes with the book, I realized I was wrong. Parachute’s influence on New Wave style was so pervasive that it was almost impossible to miss. Think about exaggerated trench coats or kimono-style jumpsuits, and you’re likely thinking of Parachute-influenced designs. Though the brand’s heyday was the ’80s, the book itself feels very current, with text in both English and French and a dynamic layout that changes from section to section. Author Alexis Walker is associate curator of dress, fashion and textiles at the McCord Stewart Museum in Montreal, and she presents her subject as if in a comprehensive museum archive. It’s rare to see a brand as subversive as Parachute become so influential, and the book gracefully walks the line between commerce and art. In a chapter dedicated to Parachute’s enduring, collaborative relationship with the musician Peter Gabriel, Gabriel is quoted as saying “Parachute always seemed different—smarter and highly original.” This book is that, as well.
