It hasn’t felt like summer in my area over the last few days. Temps cooled. Some plants died overnight, and as the season winds down, I found out Sydney Sweeney is no longer living her best life down under. A few days ago, she was spotted back in California, specifically Santa Barbara, enjoying a day date with Scooter Braun (and her beloved vintage Bronco). Now summer is cooling off, she’s got some downtime from acting, and is back to focusing on her lingerie line, Syrn.
While Sweeney loves reposting her fans trying on some of Syrn’s latest styles, she puts her money where her mouth is, too, and often models some of her collections as they become available. She was back in action on her Instagram Stories this week, rocking a new black look with long mesh gloves, a fuzzy coat, and teased hair.
Just a few days ago, she was also trying out the lines ice-cream colored new “comfy” looks, in this case twist front bralettes and cute button up pajamas. The unisex button down shirts run for about $89 while the bralettes are a reasonably $39.
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Syrn only debuted earlier this year, and to (honestly) the surprise of no one, the line sold out right away. It has since expanded quite a bit, offering different styles for different vibes. So, for example, the black lingerie is part of the “seduction” line, while Syrn also offers a bridal edit, and various collections including comfy, small town girl, my first rodeo and more. Meanwhile, Sweeney has seemingly taken a note from the Kardashians, Selena Gomez and others, and continues to be the ambassador of the brand she fronts. Kim, for example, just did something similar recently, modeling SKIMS’ Microfits.
I have never seen a woman look so effortless while so busy. As noted, Sweeney, just wrapped on the film Gundam and spent a huge chunk of the summer in Australia. Her other movie Custom of the Country is also in post-production. In addition, she’d wrapped the Euphoria press tour in late spring, and post-release had to deal with backlash toward her character Cassie, to boot.
Outside of all this wrapped work, she has several movies in development, including the hotly anticipated The Housemaid 2, aka The Housemaid’s Secret. She’s heavily involved with this lingerie line. She’s managed to be in Santa Barbara with beau Scooter Braun, plus she jet setted around for The Knicks playoff games. Oh yeah, and again, she was in Australia for Gundam. The woman clearly plays as hard as she works.
